I solo led and maintained the designs for 10 foot UIs for all of Pandora’s TV apps.
I doubled the MAUs we had on CE devices, primarily on Roku devices and HTML5 TV apps (Comcast, Android TV, Samsung, Vizio, Panasonic).
Grid system and safe area
Designed and maintained a grid system to bring consistency across all TV apps, including safe area for overscan.
Understanding remotes and controllers
Not being able to use a mouse or your finger to navigate introduces more constraints around how the UI should be organized to minimize number of inputs (for instance, typing in search).
Anonymous Listening
If you don’t want to log-in on a TV (because typing on a remote sucks), you can listen to Pandora anonymously for free. Led to higher new user acquisition rates, particularly on Roku.
Roku TV Web Billing
Designed a seamless billing experience to allow listeners on Roku devices to upgrade plans by using Roku system billing information. Increased tier conversion rate.
Pandora Premium on TV
Designed and brought on-demand listening and features to all TV platforms.
Partnerships
Designed bespoke user experiences for limited promotional deals with partners (Roku, Comcast, and Xbox).
Podcasts on TV
Designed UI patterns and overall experience to support playback and easy navigation of Podcasts